Then we build the fix.
For companies between €2M and €30M in revenue. We diagnose product, brand, and marketing as one system,
identify the gaps blocking growth, and build what's actually broken.
26 dimensions, 8 archetypes, one decision that moves the rest.
You changed the messaging — conversion didn't follow. You hired senior marketers — customer acquisition stayed unpredictable. Consultants delivered a polished deck — nobody opens it.
The answer isn't "try something else." Find the critical gaps – and build only there.
The language used inside the organization: what the executives, the brand, and the team believe to be true.
What a buyer, client, or analyst actually understands from your website, LinkedIn, media channels, reviews, and third-party indices.
When the two narratives don't meet, growth stalls. Gaps mark where the system breaks – and where the 4D methodology begins.
Every business carries a pattern in how it resists its own goals. The archetype names it, so you can see exactly where the friction sits.
Believes the product will be saved by force. Spend pattern: broadcast first, foundation later.
Obsessed with the build. Every dimension is measured except the one that sells.
Does the work before setting the price. The client always feels it was worth less than it was.
Ships fast and often. Velocity is real; the signal is spread too thin to land.
Projection is loud. Substance lags. Every channel amplifies the same unresolved brief.
Sees three years ahead. Today's budget gets spent on things that don't serve that vision yet.
Reads the board clearly. Fails to move a piece until the opponent has already moved.
Three stories running at once because the company hasn't decided who the product is for.
A pattern is not a problem. Not seeing it is. The archetype names yours. That's where your system starts to move.
Find your archetypeEach step stands on its own. Together they form one execution arc. We start with diagnosis, finish with a working system.
The Diagnosis
The context that matters. Delivered in three days.
Fully credited against the Build if you continue.
What you get
Your archetype.
The hidden patterns behind how your company operates.
Structured audit.
What the market sees, not what the team believes.
Spend verdict.
Where to invest, where to stop, where to wait.
Intervention map.
What to prioritize, what to skip. Matched to your objectives.
Delivery
3 days
Price
€500
An enterprise-quality audit, and a 30-minute executive review.
The Build
We fix or upgrade your revenue system.
Three engagement models available. Details on the Services page.
What you get
Execution plan.
Strategy and tactics. Not a slide deck, a work order.
Phasing.
What gets built now, what waits. Matched to your budget.
Built infrastructure.
Systems, automations, reporting. Installed and running.
Handover and training.
Executive & team training. Your people run it, we supervise.
Delivery
1–3 months
Price
Set by the Diagnosis
The Diagnosis sets the goals, and the price with them. No template, no upsell.
The Diagnosis names the gaps.
The Build closes them.
A handcrafted document and a 30-minute executive walkthrough. The document covers 26 dimensions across your revenue system: product, brand, and marketing read as one integrated whole. You get your company archetype, a structured gap analysis based on what the market actually sees (not what your team believes), and a STOP / WAIT / PIVOT / GO spend verdict. The output isn't advice. It's a map with priorities, sized for action on both strategic (12 months) and tactical (3 months) scale.
Founder-led companies doing €2–30M in revenue that feel the growth has stalled, become unpredictable, or costs more than it should. You've probably already tried a few things — new hires, repositioning, an agency. The Diagnosis is for the moment when you suspect the problem isn't the tactic, it's the system underneath. Industry doesn't matter. The revenue system does.
Because it's a diagnostic, not a consulting engagement. We augment our consultant's work with AI-led deep research across public and proprietary data sources to deliver in 3 days what would otherwise take 3 weeks. The price removes the barrier so you can make a decision based on evidence, not a sales pitch. If you continue into the Build, the €500 is fully credited. If you don't, you still walk away with a diagnostic that no agency or consultant would hand you at this price.
Good. The Diagnosis doesn't replace your strategy — it pressure-tests it. Most companies we work with have a strategy. The problem is rarely the plan itself. It's the gaps between what the plan says and what the market actually sees. The Diagnosis measures gaps across 26 dimensions. If your strategy holds up, we'll tell you. If it doesn't, you'll know exactly where it breaks.
An audit tells you what exists. The Diagnosis tells you what's working, what's not, and why. We don't inventory your systems or check compliance boxes. We triangulate three inputs — founder self-report, market signals, and quantitative data — to find the structural gaps in your revenue system. The output is a prioritized intervention map, not a findings report. You leave knowing what to fix first and how.
Three options. You take the document and execute with your own team — no strings attached. You move into a Build (Step 02), where we fix or upgrade the parts of your revenue system the Diagnosis flagged — typically 1–2 months, scoped and priced from the diagnostic output. Or you move into the full Operation (Step 03), where we run and improve your revenue system on an ongoing basis. The Diagnosis sets the scope for everything that follows. Nothing is sold blind.
More on how the work actually runs — time, ownership, AI, confidentiality — on the AI principles page.
Build only what's broken.